Discord servers generally include several different channels, each with a different topic or different rules of use. You can also share images, links, videos, music, play games, and more. Each server includes text and voice channels where you can chat with other members via text or using voice chat. Just like those chat rooms from the 90s where you'd immediately get bombarded with private messages asking "a/s/l" like you were any different than the other 14-year-olds with bad fashion sense and acne who were already overrepresented on the internet.įor the non-Gen-Xers reading, Discord servers are basically a less formal version of Slack.
That's because you can build a community that's personal and unique, a place where creators and brands can come into contact with their fans, learn more about them, and promote their products or affiliate products.Īs with any new platform, though, you have to know how to use it before you can expect to benefit from it. It also presents a great opportunity for influencers and other marketers.
Since its launch as a social platform for gamers, Discord has grown into an alternative for folks looking for something different from Facebook, Instagram, and Twitter and is a brilliant tool for creators who're interested in connecting with their fans. But Discord has grown up quite a bit since coming onto the scene in 2015. You might even belong to a couple of Discord servers, most likely for those video games you love to play.
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